Declare or télédéclarer ?

The objective of the 2014 campaign, developed by the Agency Stakeholders on behalf of the Ministry of Finance, is to " increase the number of French who report their income online " on the site Impots.gouv.fr . "We had to find the right tone , based on the offset and popular personality Lucienne Moreau, on a subject that is not necessarily ready to laugh ," says Hervé Brasselet , partner in the agency.

A 81 -year-old actress is known for his column "The Lucienne live report " in " Le Petit Journal " on Canal + , her needlework in a commercial for Cetelem and its radio operations on the morning wave of Virgin Radio. With its contribution to the three video tutorials of social networking component of the Tax Administration campaign, it adds a new string to his bow and " makes (almost) cool the tax return ," she retweet about him @ LucienneMoreau1 .

" There were more than 13 million returns online in 2013, ahead Bruno Bezard , general manager of public finances. We hope to exceed that figure in 2014 but we have no specific goal to achieve . " Lucienne to the rescue!

" FINISH laugh "

The first part of this video triptych posted on Monday, May 5 YouTube channel DGFiP Media, explains the basics of online reporting . In twenty-four hours, it has been viewed more than 17 000 times.

Should we in this emerging success Lucienne humorous ? The grandmother is installed, facing the camera in a Chesterfield sofa. "Stop there, what's that ? , She asked the intruder in the field. A microphone ? It annoys me, " she says by way of introduction , before adding: " No more laughing . I'll show you how to declare tax on the Impots.gouv.fr site. "

Computer on her lap , reporting and tax notice received by post under the elbow , Lucienne invites the vidéospectateur to connect to Impots.gouv.fr , ensuring previously that " it will address, not too complicated ? Dropoff window. "It's super simple , provides Lucienne . And more, it is the environment - 200 tonnes of paper saved in 2013 - the birds , bears, clams. I like it clams. " Not a penny heavy for Lucienne . This is my statement.